As part of its innovation platform, du is pleased to introduce a new way for customers to recharge their prepaid lines - the all-new Easy Recharge, a first in the UAE! Easy Recharge gives all du prepaid customers the option to recharge their prepaid mobile lines with any denomination of their choice from as low as AED2, which can be used for More Time, More Credit, or More International use.

As it enters a new phase of growth, du, the fastest-growing telecommunications company in the region, announces Farid Faraidooni as Chief Operating Officer (COO), with Fahad Al Hassawi stepping into the position of Chief Commercial Officer (CCO). Both appointments will be effective as of 1 June, 2013.

Mobile has emerged as the most multi-dimensional channel available to marketers, enabling customer interaction on a personal level with new forms of engagement and rewards while providing retailers with valuable and exciting new marketing and advertising opportunities,

Mobily has signed a strategic agreement with NetComm Wireless to be the region first provider of 3G advanced router to the business sector.
This agreement is a quantum leap where the new router has an industrial design for durability and long lifespan for the nature of the kingdom’s climate.

Etisalat, one of the leading telecom operators in the Middle East and Africa, today announced that from July 1, eLife and standalone landline subscribers will enjoy free national calls across the UAE to landline telephones in addition to the free local calls that they already enjoy.